Nov 29, 2006 114 reads by Navneet Kaushal

Donna Bogatin at Digital Micro-Markets has explained the working of Google Audio Ads. The PowerPoint slides give an insight on how Google would bridge the gap between advertisers and consumers. It also explains how they deliver ads to the radio.

According to the post, four steps on how Google delivers radio ads are:

Step 1) Station inventory management system and studio log.

Step 2) Google links electronically with stations to search for inventory that fits advertiser criteria.

Step 3) Inventory is paired with advertiser requests.

Step 4) Google delivers automated order to radio station and reserves inventory.

Google aims to build out a vast audio footprint and claims impressive stats:

800+ stations
4200 stations targeted
Coverage in 19 of the top 25 markets

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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