Google Banned 214,000 Advertisers In 2014!

Feb 4, 2015 | 2,133 views | by Ritu Sharma
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Google disabled more than 524 million bad advertisements and banned 214,000 advertisers in 2014. According to Google’s Bad Ads Report, they disabled 700,000 sites in 86 different languages. The annual report shared the eradication of bad ads, which Google defined as those touting counterfeit or harmful products, such as firearms and cigarettes or misleading the consumer.

"We have a team of analysts who work around the clock to protect users, and continue to hone our detection technology to identify bad ads and stop bad actors as it's a vital part of keeping our ads ecosystem clean," wrote Vikaram Gupta, Director, Ads Engineering at Google, in a blog post.

Bad ads are identified by a combination of expert analysis and automated systems. Google banned 7,000 counterfeit goods ads, down from 14,000 in 2013 and 82,000 in 2012. In addition, 250,000 sites hiding malware were removed from the network. Weight loss and travel specific industries have added to the surplus of scams. Last year a group named including Google, AOL and Yahoo among others collectively removed more than 2.5 million ads related to weight loss scams and dietary supplements.

Over summers, Google’s analytics also team flagged a set of accounts for vacation rental ads. These ads looked legitimate enough to people, but they turned out to be scam : the rental properties don't actually exist.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
  • David Porter

    This is the very reason we stopped advertising on Google and looked for other avenues. We had perfectly good sites that were incorrectly and unfairly classified by Google and they would not give any reason or explanation. Six months after our customers had already cancelled with us for non performance and with no changes on the site Google sends us an Email "Congratulations your site is approved".
    Its just too little to late Google, you already ruined our business with those customers! If Google is going to entertain censorship practices then they need to be transparent and offer a legitimate reason why they are blocking a site and a method of having it reviewed, how do we know our competitors are not paying Google to block our sites? Do not be fooled that they are "protecting users" because protecting using doesn't not require trampling all over legitimate organizations, Google must provide TRANSPARENCY.

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    • Navneet Kaushal



      Navneet Kaushal: CEO, Page Traffic | India's Premier Search Marketing Agency
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