Google disabled more than 524 million bad advertisements and banned 214,000 advertisers in 2014. According to Google’s Bad Ads Report, they disabled 700,000 sites in 86 different languages. The annual report shared the eradication of bad ads, which Google defined as those touting counterfeit or harmful products, such as firearms and cigarettes or misleading the consumer.
"We have a team of analysts who work around the clock to protect users, and continue to hone our detection technology to identify bad ads and stop bad actors as it's a vital part of keeping our ads ecosystem clean," wrote Vikaram Gupta, Director, Ads Engineering at Google, in a blog post.
Bad ads are identified by a combination of expert analysis and automated systems. Google banned 7,000 counterfeit goods ads, down from 14,000 in 2013 and 82,000 in 2012. In addition, 250,000 sites hiding malware were removed from the network. Weight loss and travel specific industries have added to the surplus of scams. Last year a group named TrustInAds.org- including Google, AOL and Yahoo among others collectively removed more than 2.5 million ads related to weight loss scams and dietary supplements.
Over summers, Google’s analytics also team flagged a set of accounts for vacation rental ads. These ads looked legitimate enough to people, but they turned out to be scam : the rental properties don't actually exist.Google Banned 214,000 Advertisers In 2014!,