Mar 18, 2009 113 reads by Navneet Kaushal

Google recently added the the term “MySQL” to its trademark Adwords keyword ban list. The news came as a surprise to many who were using the term for professional reasons. It has also become one of the hot topics in many forums.

The term “MySQL” is the name of one of the most popular database systems. Generally, an ad displaying the term MySQL helped in promoting the brand in many ways. Let's us take an example of a firm that specializes in MySQL. Any ad that the firm puts on the Internet might benefit both the parties. In the similar manner, if a firm is looking for a candidate with MySQL certification, then it will place an ad for MySQL engineers which resulted in the promotion of the MySQL company.

However, the inclusion of the term in the Google's trademark policy list has made some people really upset. Recently, even we got a mail from one of our clients requesting us to remove the term from all our ads since it's a trademark violation. Even though, you can't use the phrase in any ads but you can still bid on them. Removing the “My” part from the SQL is another suggestion that some people have come up with.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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