Google recently added the the term “MySQL†to its trademark Adwords keyword ban list. The news came as a surprise to many who were using the term for professional reasons. It has also become one of the hot topics in many forums.
The term “MySQL†is the name of one of the most popular database systems. Generally, an ad displaying the term MySQL helped in promoting the brand in many ways. Let's us take an example of a firm that specializes in MySQL. Any ad that the firm puts on the Internet might benefit both the parties. In the similar manner, if a firm is looking for a candidate with MySQL certification, then it will place an ad for MySQL engineers which resulted in the promotion of the MySQL company.
However, the inclusion of the term in the Google's trademark policy list has made some people really upset. Recently, even we got a mail from one of our clients requesting us to remove the term from all our ads since it's a trademark violation. Even though, you can't use the phrase in any ads but you can still bid on them. Removing the “My†part from the SQL is another suggestion that some people have come up with.
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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I was one of those affected by this ban.
http://ronaldbradford.com/blog/hurting-the-little-guy-2009-03-16/