Google revolutionized the online ad market and earned revenues as if in a windfall. In fact, Google earned $10bn from online ads. Now, Google is moving to the TV ads market which is already worth $55bn.
Philipp Lensen has reported about an article in Wall Street Journal which informed about Google testing TV commercials to cable subscribers in Concord, California. VentureBeat reports from the WSJ news article that:
Google has begun a test run serving up TV commercials to cable subscribers of Astound Broadband in Concord, Calif. In this deal, as in the one with Dish, Google is expected to purchase TV spots in advance, and then insert its own advertising — supplied by its advertising clients — so that it looks much like it does today. The difference is, Google would be the powerbroker.
We are sure to see innovations here. Google specializes in personalized ad delivery and that might be a challenge in the TV medium.