Google has decided to do away with its old AdSense version in November.
They have already been working for sometime now to enhance the new AdSense interface, focusing on developing features that expose AdSense publishers to additional insights, control, and efficiency.
Besides, there are some features available exclusively in the new interface, such as reporting by country and platform, multi-dimension reporting, and search functionality in the Ad review center.
Google also recently came up with top requested features that included viewing channels on the Home tab and creating scheduled reports. The search engine player says that it was in response to the feedback of AdSense publishers on features from the old AdSense interface version that they desired to see in the new version.
Now Google has requested AdSense publishers to start using the new interface to get themselves familiar with the same, along with its upgraded layouts and features. For using the new interface a publisher has just to click on the 'Try the new AdSense interface' link displayed in the upper corner of his account. Given the fact that getting themselves adjusted with the new interface will take some time, AdSense publishers using the new interface now will have the opportunity to keep switching between the two interfaces.
Google has also suggested publishers to watch its video tutorials to get an idea about how to complete common tasks in the new new AdSense interface. Alternatively, those publishers can consult the relevant Google help center.
Trying to dispel misgivings, if any, about the new interface, Google has also assured AdSense publishers that using the new interface will not have any impact on their ad targeting or earnings.
It may be mentioned here that Google had come up with the new AdSense interface in November 2010, and since then it has been working on its features on the basis of user feedback.