Google Bids Adieu to Authorship in Search Results!

Aug 29, 2014 | 1,277 views | by Ritu Sharma
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First the authorship images were removed from search results, then authorship reporting in Webmaster Tools, and now it’s over completely- Google will no longer show authorship in search results. Google’s John Mueller confirmed on Google+ that they will no longer be showing authorship bylines in search results.

Here’s an excerpt from Mueller’s Google+ post:

“I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in search results.”

In June this year, Google removed authorship images from search results, and showed only a link to the author’s profile, but now that authorship link has also been removed. The lifecycle of authorship, which was launched back in 2011, ceased to last for long. Just within two years, the authorship images got lost and now its the bylines.

Mueller added, Google will continue to expand support to structured markup like schema.org, and use it to show rich snippets in search results. The structured markup allows search engines to identify what the page is all about.

However, the fall of authorship will have no impact on the social features of Google and you can still see Google+ posts on search results for relevant search queries.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently overseas Content Marketing operations of Page Traffic in India.