After Google, It's Bing & Yahoo Complying with European Right to be Forgotten Rules!

Dec 2, 2014 | 1,790 views | by Navneet Kaushal
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Search engines Bing and Yahoo have commenced compliance with the European Right to Be Forgotten Rules. They have just removed a series of search results recently. The EU Court of Justice had made a ruling in May that any person has the right to have "inadequate, irrelevant, or no longer relevant" data completely taken out from search results.

Google’s compliance was immediate and it had around 174,000 requests to delete entries from search results. Bing, which has published its form in July has so far received 699 such requests.

The law had been criticised for being arbitrary and impractical and caused many persons to complain. Google was however, forced to retract its its redaction of a number of links to U.K. publication The Guardian after a complaint was made by journalists.

Alongside this, many users also realised that all they have to do if they want to view the missing links is to look at google.com rather than the European version.Bing and Yahoo have a much smaller user base than Google.

Bing and Yahoo accounted for slightly more than 12% of the searches in October between then. Google had around 67% in comparison as compared to the recent figures from NetApplications.

Despite this, all EU based search engines are under obligation to ensure compliance with the law. A Microsoft statement said: "We’ve begun processing requests as a result of the court’s ruling and in accordance with the guidance from European data protection authorities.

"While we’re still refining that process, our goal is to strike a satisfactory balance between individual privacy interests and the public’s interest in free expression.”

Previously in the year, the Right to Be Forgotten law was used for removal of a concert review which a pianist along with a reviewer held was subpar at the request for the same by the former. The Washington Post stated that this remains a "truly fascinating, troubling demonstration of how the [Right to Be Forgotten] ruling could work.”

Alongside this, the EU continues to tell search engines to spread their expunging to worldwide sites and not just the local European ones. In Google’s case, a message warning is shown on each page saying there are links which are missing so users know that they have to make the switch to the .com version instead.

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Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail After Google, Its Bing & Yahoo Complying with European Right to be Forgotten Rules!
1.thumbnail After Google, Its Bing & Yahoo Complying with European Right to be Forgotten Rules!