Google has introduced a new approach to display the concert listings of musical groups and artists. Now, when you search for your favorite band on Google, the knowledge graph panel which appears in the search results will include information which is more accurate and specific. Google posted in the Webmasters Central Blog that it is drawing data directly from the artist's official website to avoid errors and gaffe.
The graph will have all the information about the artist or band including the band's upcoming concert schedule, event details and where to buy the ticket. To be eligible for the feature webmasters must assure that the data provided in their official website is accurate and up-to-date. This can be done by using structured data markup:
- Add HTML markup to the event listings. Google is supporting the new J-SON-LD format embedded in a web page with the RDFa and microdata. This is the best approach for all those websites whose HTML templates can be directly edited. Apart from the J-SON-LD format Google can also read schema.org fields.
- Use a plug-in or widget that is markup compatible. You can use one of these plug-ins: Songkick, GigPress or Ohanah. If your website embeds the widget, Google can read your event listings from that widget too. Supported widgets by Google include: Bandsintown, BandPage, ReverbNation and Songkick.
- If you can't use HTML markup and plug-ins, you can still use the point-and-click “Data Highlighter” in the Webmasters tool. For this to work, make sure that your event listings are formatted in a regular pattern.
You will need the Structured Data Dashboard to keep track of Google's understanding of the data. To enable the Structured Data Dashboard log in and click on “Site Appearance” followed by “Structured Data”. Google has posted a detailed description of its new approach to organize event data in the Help Center.Google Brings Tour Dates in the Knowledge Graph for Musical Artists!,