Two years after publishing its first Search Engine Optimization Starter Guide, Google has now come up with a new updated version of it. The guide outlines the best SEO practices, using which webmasters can optimize their sites, thus helping the search engines to crawl, index, and understand the site's content in a better way.
New features in the updated version are:
A glossary to define terms in the guide
More example images for better understanding of the content
Different ways to optimize a site for mobile devices
Clearer words for better readability
The guide includes information and tips on optimizing: title and description meta tags, URL structure, site navigation, content creation, anchor text site structure, etc. In this version too, the Googlebot provides some great SEO tips.