Google has introduced Website Call Conversions, a feature that will delight AdWords advertisers for sure. It will allow the advertisers to track all the calls after a visitor arrives on the website by clicking an ad.
The code snippet will dynamically insert a Google forwarding number on the website, when the users will click on AdWords ad. The conversion will be tracked when a user will either dial the number or click on it from the phone. This unique Google forwarding number will display for up to 90 days. It can also be formatted to go with the theme of the website.
The advertisers can use Target CPA and Target ROAS flexible bid strategies & can assign different values for calls from the specific pages on their site. The reporting will then show which keywords are driving calls.
Advertisers can use the website call conversions along with other call tracking solutions and AdWords click-to-call. However, you will be unable to see if an actual sale or transaction has occurred when using the solution in AdWords.Google Brings Website Call Conversions to Track Ad Clicks that Lead to Phone Calls!,