In a bid to further strengthen its daily deal service arm Google Offers, Google has bought Berlin (Germany) based website DailyDeal. The deal, which entailed a value of something between $150 million and $200 million, is the third such acquisition within a short time span of just two months.
Just last week Google signed a joint venture with Shihui to launch its presence in the Chinese market. And in August it had acquired Dealmap. This clearly shows Google's sincerity in making Google Offers a top player in the field of service it is associated with.
The move is also being viewed as an indication of Google's intention to take Google Offers to Europe. The idea is to pose an international challenge to Groupon, another daily deal service provider and a key market rival of Google in this business.
DailyDeal may be termed as the German parallel of Groupon. Launched in 2009, the business of DailyDeal entails offering of digital coupons for entertainment, retail, travel and local restaurants. Apart from Germany it has its business in Austria and Switzerland, and reportedly even had plans to expand to the Netherlands, Luxembourg, Belgium and Scandinavia. It is in fact perceived to have outperformed Groupon and LivingSocial (another prominent player of the field).
The company management has termed this deal with Google to be the best to have come in their way. It perceives this deal as a significant achievement for their business, which was launched by just a two member team less than two years back. It has also expressed hope that after getting acquired by Google the company will now be in a position to enrich its service offerings to consumers.