MediaPost recently published a report stating that Merrill Lynch feels search giant Google and CBS might in due course make an announcement stating their partnership. Affirming the same MediaPost quotes, “Citing expectations that a major ad sales agreement with Google is imminent, securities firm Merrill Lynch reaffirmed its "buy" rating for CBS stock.” In the beginning the partnership might involve radio ads, but after a period of time it may even involve payments for content of CBS on YouTube.
In the report MediaPost stated, “Cohen estimated that a Google deal to sell 10% of CBS Radio's advertising inventory would generate approximately $200 million in revenues and that the upside for CBS would be two-fold: 1) attracting new (likely smaller) advertisers to its platforms a la Google's experience with search, and 2) creating a more efficient sales model that reduces the friction/cost of selling advertising.”
Read the full report.
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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