Google & CBS Ad Deal – Fact Or Rumor?

Jan 13, 2007 | 1,266 views | by Navneet Kaushal
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MediaPost recently published a report stating that Merrill Lynch feels search giant Google and CBS might in due course make an announcement stating their partnership. Affirming the same MediaPost quotes, “Citing expectations that a major ad sales agreement with Google is imminent, securities firm Merrill Lynch reaffirmed its "buy" rating for CBS stock.” In the beginning the partnership might involve radio ads, but after a period of time it may even involve payments for content of CBS on YouTube.

In the report MediaPost stated, “Cohen estimated that a Google deal to sell 10% of CBS Radio's advertising inventory would generate approximately $200 million in revenues and that the upside for CBS would be two-fold: 1) attracting new (likely smaller) advertisers to its platforms a la Google's experience with search, and 2) creating a more efficient sales model that reduces the friction/cost of selling advertising.”
Read the full report.

4.thumbnail Google & CBS Ad Deal   Fact Or Rumor?

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google & CBS Ad Deal   Fact Or Rumor?
4.thumbnail Google & CBS Ad Deal   Fact Or Rumor?