Google shared a help document about new and improved Shopping Policy Center and the upcoming changes to the shopping policies.
Expected changes are:
- Fewer and simpler Shopping policies
- More transparency into why we have each policy
- More insight into how a policy can affect your ads
- Aligned across our advertising products
All merchants can review the new policy center and ensure their websites, products and business meet the requirements.
“Google requires that merchants comply with all applicable laws and regulations, as well as Shopping policies, at all times, so it’s important that you keep up to date on these requirements for the places where your business operates, as well as any other places your product listings are showing.”Google To Change Shopping Policies in Feb. 2016!,