Google Changes Privacy Policy: Servers Logs to be Anonymized

Mar 15, 2007 | 3,366 views | by Navneet Kaushal
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Google has announced a few new steps aimed at improving user privacy. While previously, Google stored search data, such as search query and IP addresses for an indefinite period, a new policy will be effective from now on. In a post at the Google blog, it has been said that:

Unless we're legally required to retain log data for longer, we will anonymize our server logs after a limited period of time. When we implement this policy change in the coming months, we will continue to keep server log data (so that we can improve Google's services and protect them from security and other abuses)—but will make this data much more anonymous, so that it can no longer be identified with individual users, after 18-24 months.

However, users can still prefer to have their data store for longer than the 18-24 months period. Google has also release a log retention FAQ (pdf) for further clarifications. 

4.thumbnail Google Changes Privacy Policy: Servers Logs to be Anonymized

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Changes Privacy Policy: Servers Logs to be Anonymized
4.thumbnail Google Changes Privacy Policy: Servers Logs to be Anonymized