In a post called Google Redefines the Clickable AdSense Area, Philipp Lenssen writes that now, “Instead of allowing a click to be triggered in a broad rectangle around the text – which used to include whitespace in that area – you must now click specifically on the underlined title or the colorized URL below the snippet.â€
Apparently, Lenssen believes that this has been done to 'decrease accidental clicks. This has the short-term potential of lowering your AdSense revenues, but I think it’s a good move. Not only because it’s more ethical, but also because in the long run advertisers will be more likely to pay for services that work, and accidental clicks are a kind of system bug. I’m curious how much my AdSense income will drop, I guess all those of us using AdSense will see in a day or two."
So far, Graphic/ Flash ads haven't been bothered by this, Google too has not given a response on this one.
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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If the reason for implementing this change is to combat accidental clicks, then I don’t see a problem as I don’t think that webmasters should rely on accidental clicks.
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