Nov 14, 2007 115 reads by Navneet Kaushal

In a post called Google Redefines the Clickable AdSense Area, Philipp Lenssen writes that now, “Instead of allowing a click to be triggered in a broad rectangle around the text – which used to include whitespace in that area – you must now click specifically on the underlined title or the colorized URL below the snippet.”


Apparently, Lenssen believes that this has been done to 'decrease accidental clicks. This has the short-term potential of lowering your AdSense revenues, but I think it’s a good move. Not only because it’s more ethical, but also because in the long run advertisers will be more likely to pay for services that work, and accidental clicks are a kind of system bug. I’m curious how much my AdSense income will drop, I guess all those of us using AdSense will see in a day or two."

So far, Graphic/ Flash ads haven't been bothered by this, Google too has not given a response on this one.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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