Oct 26, 2006 114 reads by Navneet Kaushal

Google on its Official Google Webmaster Central Blog informed about changes in their webmaster guidelines. Change was initiated  through change in one of  their algorithms. In the blog Vanessa Fox said:

“Don't use "&id=" as a parameter in your URLs, as we don't include these pages in our index.

However, we've recently removed that technical guideline, and now index URLs that contain that parameter. So if your site uses a dynamic structure that generates it, don't worry about rewriting it — we'll accept it just fine as is. Keep in mind, however, that dynamic URLs with a large number of parameters may be problematic for search engine crawlers in general, so rewriting dynamic URLs into user-friendly versions is always a good practice when that option is available to you. If you can, keeping the number of URL parameters to one or two may make it more likely that search engines will crawl your dynamic urls.”

Google has given Design and Content guidelines, Technical guidelines and Quality guidelines. According to Google abiding by these guidelines will help them find index and rank your site. But Google has also warned not to ignore Quality guidelines since they  discuss some illicit practices which can result in removal of pages from Google index.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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