May 24, 2013 114 reads by Navneet Kaushal

Here’s a bad news for Google Play developers and merchants who are using Google Checkout as a default payment option and an alternative to PayPal. Google has announced that the service is going away on November 20, 2013.

Although, Google Play developers will be moved to Google Wallet for the payment procedures. Google said that it needs an online payment processing solution for web merchants and has partnered with Freshbooks, Braintree, and Shopify. These are not free services and Google will be offering the services to merchants at discounted migration options.

For shoppers using Google Wallet, Google is also offering "Google Wallet Instant Buy", which will deliver a fast buying experience. Merchants will be provided with an Instant Buy API to develop a faster checkout process for websites or Android applications.

In order to engage better with customers with special coupon offers and loyalty programs, merchants will be able to use Wallet Objects API. The experience is however same for the shoppers. Google Wallet will work for purchases performed on Google properties, merchant applications, and websites.

Google Checkout Going Away in Six Months!, 5.0 out of 5 based on 1 rating
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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