Feb 10, 2007 113 readsby Navneet Kaushal

Google Checkout has conducted a survey through Harris Interactive on the shopping behaviour of people this valentine season.

Google Checkout

The report concludes that:

  • 52% U.S. adult Valentine’s Day shoppers* will be buying gifts for more than one Valentine this year (the list includes spouses, parents, pets and extra sweethearts)
  • 43% will be buying more than one gift for their valentine
  • 55% of men indicated that they plan to buy for spouse, compared with 44% of women.
  • 11% indicated that they typically spend $10 or less. On average, U.S. adults spend about $70 in total on Valentine’s Day gifts.
  • 55% of men indicated that they plan to buy for spouse, compared with 44% of women.

One  interesting finding was that more adults (6%) will be buying gifts for their pets as compared to for their fathers (5%) and grandfathers (1%). Lucky pets there. Google Checkout has also announced a discount of $10 off a one-time purchase of at least $10 for first time buyers. The offer lasts till February 15.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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