Sep 5, 2008 115 reads by Navneet Kaushal

With the launch of Google Chrome, a new debate has surfaced, regarding the impact that Google Chrome would have on the SEO (search engine optimization) industry and the fact that Google has been able to turn the address bar in Google Chrome into a perpetual search box.

Here is the video of the launch of Google Chrome as seen in SEOBOOK:

Google Chrome Marketing Tactics:

Unless various other Google Products, Google is quite adamant about carrying out a mass advertising campaign for Google Chrome, which is quite evident with the placement of Google Chrome link on Google Home Page. Also, via other browsers such as Internet Explorer, Firefox, Opera, Google has been able to advertise Google Chrome and reach to the masses.

Here is the video of Google Co-founder Sergey Brin talking about the launch of Google Chrome:

Recently, Google introduced, Google Suggest, a search suggestive feature and at PageTraffic, we covered a post in which we informed our readers, about the pros and cons of Google Suggest for search engine optimizers.

Now, with the Omnibox in Google Chrome, Google has managed to turn the browser's address bar into a search box that is heavily influenced by Google Suggest. Here is an image of the Omnibox in action:


The parts that are in black are related search queries and the parts that are in green are either one of the following:

  1. The #1 ranking organic Google search result.
  2. Pages you've recently visited or the pages that are relevant to the search query.

As per SEOBOOK, the auto-suggest feature of Google Chrome might have several implications on SEO. Some of these are:

  1. Google is keeping some of the data entered before you hit the enter button. Getting people to search for your brand could be seen as another signal of quality.
  2. Raising the awareness of your brand and getting many people to search for your brand will help your brand related queries show up when people search for broader related brands.
  3. “The value of a #1 Google ranking goes up, as the top ranked site has another opportunity to capture the searcher BEFORE they see the SERPs, and will be more likely to get clicked on when searchers see the search results (since they just saw the URL a second earlier).”
  4. “The value of awareness advertising, website interactivity, and consumer generated content go up as they make you more likely to show up in the list of previously viewed pages.”
  5. “For heavily advertised and/or frequently viewed pages I can see an advantage to adding a tones of relevant text below the fold such that your site shows up for many related search queries.”
  6. “Given Google's large ad network and their network advantages in search monetization, they will easily be able to buy marketshare through advertising on their own ad network and bundling this browser with hardware providers.”
  7. “If the feature is widely adopted by other browsers it could lower the value of type in domain names (by making people more likely to search rather than type in a domain name). This could force some domainers to sell or develop, which could lower domain prices (and the .com premium)…this trend may already be underway given the pending Yahoo!/Google ad deal.“

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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