Sep 23, 2008 114 reads by Navneet Kaushal

As far as my observations are concerned, I think that Static URLs are known to be better than Dynamic URLs. I would like to give certain reasons in order to clarify my point:

  1. Static URLs typically Rank better as far as the search engines are concerned.
  2. It is grapevine, (I don't know , it can be true also) that Search Engines index the content of dynamic pages slowly as compared to static pages.
  3. Static URLs are always friendlier looking as far as the end users are concerned.

Let us have a look at what the Official Google Webmaster Central Blog has to say on the issue:

What is a static URL?

A static URL is one that does not change, so it typically does not contain any url parameters. It can look like this: You can search for static URLs on Google by typing filetype:htm in the search field. Updating these kinds of pages can be time consuming, especially if the amount of information grows quickly, since every single page has to be hard-coded. This is why webmasters who deal with large, frequently updated sites like online shops, forum communities, blogs or content management systems may use dynamic URLs.

What is a dynamic URL?

If the content of a site is stored in a database and pulled for display on pages on demand, dynamic URLs maybe used. In that case the site serves basically as a template for the content. Usually, a dynamic URL would look something like this: You can spot dynamic URLs by looking for characters like: ? = &. Dynamic URLs have the disadvantage that different URLs can have the same content. So different users might link to URLs with different parameters which have the same content. That's one reason why webmasters sometimes want to rewrite their URLs to static ones.

Should I try to make my dynamic URLs look static?

Following are some key points you should keep in mind while dealing with dynamic URLs:

  1. It's quite hard to correctly create and maintain rewrites that change dynamic URLs to static-looking URLs.
  2. It's much safer to serve us the original dynamic URL and let us handle the problem of detecting and avoiding problematic parameters.
  3. If you want to rewrite your URL, please remove unnecessary parameters while maintaining a dynamic-looking URL.
  4. If you want to serve a static URL instead of a dynamic URL you should create a static equivalent of your content.

Which can Googlebot read better, static or dynamic URLs?

We've come across many webmasters who, like our friend, believed that static or static-looking URLs were an advantage for indexing and ranking their sites. This is based on the presumption that search engines have issues with crawling and analyzing URLs that include session IDs or source trackers. However, as a matter of fact, we at Google have made some progress in both areas. While static URLs might have a slight advantage in terms of clickthrough rates because users can easily read the urls, the decision to use database-driven websites does not imply a significant disadvantage in terms of indexing and ranking. Providing search engines with dynamic URLs should be favored over hiding parameters to make them look static. – Blog (Google Webmaster Central Blog) by Juliane Stiller and Kaspar Szymanski, Search Quality Team

I would like to conclude this particular blog in my own way

  1. Search engines always face a lot of problems in creating links to dynamic content.
  2. If you are yourself able to know these kinds of problems, you are halfway to getting your dynamic content indexed.
  3. Where ever possible, use static URLs to reference dynamic content.
  4. If it is not possible then you must make sure that your dynamic URL is attached to by content referenced with the help of static URLs.
  5. You can also think upon making use of paid-inclusion programs.
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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