Sep 10, 2007 113 reads by Navneet Kaushal

Is Google Classifying 'Types' of Websites and Search Terms? asks a forum in Webmaster world. The post originates from a Webmaster World September SERP changes forum which said:

"GOOG seems to be trying to do some "web site typing", i.e. trying to find a way to clump sites together in a taxonomy. Maybe they ARE planning to have their search categorized."

In response is the forum where Tedster has an interesting observation:

"I think Google has been classifying types of sites for a while, and now it's getting more granular and sophisticated. This kind of sorting and classifying showed up a while back for some of the highly competitive searches. One day we woke up and WHAM!, the whole first page looked profoundly different, with very different types of sites (often informational rather than commercial) being featured. And the previously dominant domains were pushed down or off page one.

Search terms themselves can also be sorted into various taxonomies, especially the 1-word and 2-word queries. Search term taxonomies could be built through "user intention" studies, which are especially challenging for those short queries. Many members here have mention the recent earthquake we;ve seen in the result for many 1-word searches.

With the advent of Universal Search, Google now has the infrastructure to force integrate selections from any class of websites onto the first page. So the implications of Universal Search can go well past the obvious and publicised taxonomies of images, video, news, books, maps, blogs. Even more than a simple "commercial" and "informational" taxonomy, there could also be classes like brochureware sites, trademark holders, businesses with a physical world presence, manufacturers, B2B, multi-topic (encyclopedic) and on and on. One factor Google could then tweak would be which classes of sites to force integrate into the results for which kinds of search terms.

This forced crazy-quilting of Page 1 might well push more users go to Page 2 – and that may even be seen as a potentially positive evolution at Google. It does give more ad impressions, for instance. I'm not saying this is the only motivation, not by a long shot. But it would be one kind of positive outcome as long as there is no negative impact on market share. And the average search user might well appreciate the variety of choices. Time will tell."

Forum continues in Webmaster World.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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