Sep 19, 2007 117 reads by Navneet Kaushal

shumanghosemajumder.jpgThere is an interesting article published by Forbes that highlights the ever increasing concern regarding click fraud. Shuman Ghosemajumder, Google's click fraud czar on this occasion says that Google is throwing out less than 10% clicks to accommodate any invalid clicks so that advertisers are not billed for these fraudulent clicks. He explains:

“The auditing firm, Fair Isaac, for example, estimated in May that on Google's content network, 10 to 15% of clicks are fraudulent. On ads placed next to search results, they said that there was a negligible rate of click fraud, less than 1%. That implies an overall click-fraud rate of around five to 7%. The number of clicks that we proactively throw out is less than 10%. So then the question is really: How much are advertisers getting for free thanks to our detection methods?”

Forum members at WebmasterWorld are not convinced by Ghosemajumder's statements. Members believe that Google is withholding information. One of the members says that advertisers should track their conversions to ensure that they are making a profit and that Google should continue containing these concerns. Still, there are fraudsters who will exploit the system. He points out:

“The way I see it is just as it says. Advertisers bids will ultimately adjust up or down according the percentage of click fraud they are dealing with. If google is comfortable with the current fraud levels and they are taking measures to contain it, and advertisers are using conversion tracking and turning a profit, everyone is happy…unfortunately so are the fraudsters that are making off with the 10% to 25% margin allotted for click fraud.”

So there are some conflicting views regarding click fraud.

To be a part of the Forum discussion at WebmasterWorld, click here.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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