Jan 27, 2012 115 reads by Navneet Kaushal

In 2012, Google has continued its Panda Update with a Panda 3.2 update rolled out on January 18, 2012 (estimated date of the roll out). Google has revealed to search industry professionals that it has done a data refresh of the Google Panda algorithm with no algorithm changes. Webmasters experiencing ranking changes were discussing this on the WebmasterWorld forum for the past couple of days. Some sites had lost their rankings while the ones hit earlier were seeing higher SERPs- indicating a data refresh undertaken by Google.

However, now Google has sent out a statement confirming the update in the past week- minor update that was just a data refresh of the Panda update. Google has been quoted, "We're continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the over 500 changes we make to our ranking algorithms each year."

This data refresh has been termed as the Google Panda 3.2, and since Google said this was rolled out about a week or so ago, search experts have estimated the date to be January 18, 2012.

The Panda 3.1 update came in during November 2011. After that Google gave a respite to webmasters over the holidays with an announcement of no Panda updates during holidays.

In the New Year this is the first data refresh/update and has been termed as the Panda 3.2. The Panda Updates Timeline goes back to February 24th 2011, when the ‘Farmer Update’ was rolled out. The algorithm designed against content and link farms wen international on the 11the of April 2011, when it was rolled for the English sites outside the USA. In the last week of September, the Panda 2.5 was rolled out and there were a number of tweaks made to the algorithm by Google.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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