Feb 29, 2012 116 reads by Navneet Kaushal

Shortly after the search industry recapped the 1st year of the Google Panda, Google has confirmed that they have rolled out the Panda 3.3. This confirmation by the search engine came in with its announcement of 40 more search updates that happened in February.

In its blog post, Google has placed the Panda Update much lower in the list, but we are bringing it right to the top for you. Quoting Google on the Panda update: “This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.”

So, the update that took place on February 27th does not have any new or changed ranking signals. Quite like the Panda 3.2, this was again a ‘refresh’ update.

The Other Search Updates

Google has made more than 40 changes to its search algorithms in February, and this is their version of it, “We continue to improve many of our systems, including related searches, sitelinks, autocomplete, UI elements, indexing, synonyms, SafeSearch and more. Each individual change is subtle and important, and over time they add up to a radically improved search engine.”

In the update list, Google has revealed that they are dropping the way they have been evaluating links for so many years. Google has not revealed any more than what it says in the blog post- “We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.”

Another update that has the search fraternity all interested is the one on local search rankings. As per the search engine, the local search results are more affected by traditional algorithmic ranking factors. Quoting Google,  “Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.”

Local results have also been improved as Google has revealed to be using a new system that will let them show more reliable results from the searcher’s city.

Here are some of the other Google updates:

  • More coverage for related searches
  • Tweak to categorizer for expanded sitelinks
  • “Site:” query update
  • Improved detection for SafeSearch in Image Search
  • Data refresh for related searches signal
  • International launch of shopping rich snippets
  • Improvements to English spell correction

There have been freshness and web history updates too.

Google Confirms Panda 3.3 Update along With 40 Search Updates Including Link Evaluation & Local Search!, 4.0 out of 5 based on 3 ratings
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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