Google Considers India Mobile Market

Dec 28, 2006 | 148 views | by Navneet Kaushal
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Acknowledging India as a major IT hub in the world, Google has decided to undertake major research works in the country. Speaking to the IIT Kanpur alumnus Umang Gupta, Google CEO Eric Schmidt, asserted the US-based searching company would scale up research in India in the coming years.

Explaining mobiles phones are the biggest opportunity for the company, Schmidt commented, "Every analysis had shown that the mobile phone was the 'simplest, biggest space for us' because prices were falling dramatically, people were carrying them all the time, and there’s so much one could do with a cellphone. We are trying to find out what are the applications you can put on the phones—there’s gaming, e-commerce."

He continued, "The potential was endless. In this context, India is a very important market because there’s a huge usage of mobile phones.”

4.thumbnail Google Considers India Mobile Market

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Considers India Mobile Market
4.thumbnail Google Considers India Mobile Market