A Google spokesperson has revealed that it will now be providing Penguin algorithm updates on a constant basis, by optimizing as it proceeds further. The spokesperson send marketing website Search Engine Land’s Barry Schwartz the following statement regarding recent queries about the holiday Penguin updates:
“That last big update is still rolling out — though really there won’t be a particularly distinct end-point to the activity, since Penguin is shifting to more continuous updates. The idea is to keep optimizing as we go now.”
This provides a solid understanding of the Penguin changes which have recently been observed. Changes which are significant will be covered by online sites who will label it within the 3.x category.
Historically speaking, Penguin algorithm updates have been processed offline at certain points in time. Google would engage in processing all the Penguin data offline and pushing the data live which then causes a change in the search results. With the new live ranking processes, Google says the will be changing the algorithms or so it seems. Live changes to the algorithm would no longer imply massive data pushed for Penguin.
What the continuous update means for sites which were impacted by these live changes remains uncertain. Does their link removal/disavow efforts receive processing between each live algorithm change or will this not happen till Penguin 4.0 is released? More information is needed on what this all means for the websites. Google’s update during the holiday season also has many worried. Google is now providing updates as per the needs of many users. Changes in Penguin have not been observed since December 6, 2014 and the following versions have been released so far:
- “Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
- Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
- Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
- Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
- Penguin 2.1 on October 4, 2013 (impacting around 1% of queries)
- Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)
- Penguin 3.1 on November 27, 2014 (confirmed by Google, no impact given, Google considers part of Penguin 3.0)
- Penguin 3.2 on December 2, 2014 (unconfirmed by Google but based on publisher reports)
- Penguin 3.3 on December 5, 2014 (unconfirmed by Google but based on publisher reports)
- Penguin 3.4 on December 6, 2014 (unconfirmed by Google but based on publisher reports)”