May 23, 2008 114 reads by Navneet Kaushal

So, it looks like Google is slowly proving itself to be the 'People's Company', as for this entire week it has been opening itself to the users and advertisers alike. As I had reported to our readers this week, Google had begun to accept third-party tags on its Content Network. In this latest addition, advertisers will be able to work with third parties in order to serve and display advertisements, empowering them with more control and flexibility over their campaigns.
Now, following Google's tradition of 'compassion towards publishers', Google Content Network is accepting third-party advertisements from qualified third party vendors according to Google AdSense Blog. Many of the high-end advertisers at AdWords had been requesting for this service as they work with third parties to create and manage their online campaigns. As stated in the AdSense blog, the proposed third party advertisements will be accepted in English language only, but there are chances that other languages may be added soon.

The idea behind the new announcement is that, accessibility to the large brand advertisers in the Google Content Network not only benefits these advertisers, but also opens doors for AdSense publishers and the users as well. The implementation of third party advertisements will greatly enhance the quality of the advertisements in the Google Content Network and will also boost competition, leading to betterment in the advertisement quality. The re-vitalized competition will help in serving better quality advertisements to the end users. The improvement in the quality of advertisements and the betterment in the competitive spirit will also lead towards increased revenues for many AdSense publishers.

Here are some tips on how you can control third-party advertisements in their on their websites:

The ad-management features in the third-party advertisements are exactly like the features available in Google Advertisements. The Ad Review Center is designed to filter specific placement-targeted advertisements and you can use it to filter such advertisements for your website. The Competitive Ad Filter can also be used in case you need to block contextual-targeted advertisements from an advertiser.

Ways to Optimize your website for Third-Party Advertisements:

  1. Opt into image ads: Currently, third-party ads are only available in image or Flash, so they won't appear in text-only advertisement units.
  2. Enable advertisers to target your AdSense channels: Advertisers that use third party advertisements are mostly brand-conscious. Hence, they would prefer such website, where they can place their advertisements in order to optimize the targeting and effectiveness of their campaigns.
  3. Opt into placement targeting: Placement targeting will allow advertisers to target their advertisements specifically to your site.

Following these steps will enable your website to receive third party advertisements. But the place and time for these advertisements are unpredictable.

In case you have already opted for image advertisements, then you are all set to receive third party advertisements as well. And if you have not, then you can always opt for the image advertisements to enable third party advertisements. To learn how to enable/disable image ads, follow this link:

As I had mentioned at the beginning of the post, about Google opening its doors to the public, here are some links you might want to visit and see what I'm talking about.

  1. Google Search Factory Tour:
  2. Google Search Quality:
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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