Google has made creating structured data (rich snippet markup) easy for even the novice webmasters. They have launched Data Highlighter, a point-and-click tool that allows adding elements of data structure to words or phrases without going into HTML code. Tool can be used currently for structured data only.
One of the features of Data Highlighter is its ability to tag multiple pages. The algorithm can also pick up the pattern you are tagging and suggest tags to accelerate your work. Once Data Highlighter has enough data to make logical conclusions, it can help user in tagging them. When you are through tagging, you can review a sample of all the event data. If it is correct, click ‘Publish’. From now on, Google crawler will recognize your latest event listings and make these eligible for search results.
Although Data Highlighter is available in English right now, Google has promised to add more data types in the upcoming changes as well as other languages.
Data Highlighter will enable Google to improve search results and Knowledge Graph boxes with rich snippets such as event listings and reviews. Adding metadata to webpages is not always simple and many businesses lack the expertise to add the markup. Data Highlighter will enable them report data to Google without calling a pro as they will be able to tag the pages without interfering with the code.
Highlighting data won’t guarantee appearance in search results. All it does is to make data eligible to show up. There are several factors that influence it.
This video will explain the processGoogle Makes Creating Structured Data Easy for Non-tech Types!,