May 7, 2008 114 reads by Navneet Kaushal

Two years ago, Google had launched its Custom Search Engine that enabled publishers and users to create custom search indexes that would target their website visitors' search requests. With the immense success of the Custom Search, Google had been adding new features and updates to it and now it has enabled custom search to expand and reach out to Google AdSense for search. According to Google Custom Search Blog, AdSense publishers will now be able to create Custom Search Engines (CSE) and use the various customization features from within their AdSense accounts. This search box can be installed on a website.

Also CSE Helps with better Sitemap Coverage!

Google Webmaster Central Blog reports that, the Custom Search Engine fusion within Adsense for Search will also help SiteMaps provide better coverage for the CSE.

CSE is built on top of and that enables CSE to display all those pages that are available on As of now, Google Custom Search Engine maintains its own index as well.

For all those Webmasters whose pages haven't been indexed in have the option of informing Google about it by submitting a Sitemap via Webmaster Tools. This would help Google in indexing those webpages that have been left out. However, improved indexing would only display the webpages in the search results within the Webmaster's CSE and would not have any affect on his overall ranking. The submission of SiteMaps will enable enhanced coverage in the Custom Search Engine results. The improved index coverage is a time-consuming activity and will take some time for the pages to be crawled and indexed.

Some of the important features of CSE integration into AdSense for Search are:

  1. Site Search: Webmasters now have the option of hosting site search withing their websites and can also display search results on their own webpages, thereby making it easier for the user to find the information without leaving the webpage.
  2. Improved Indexing: As long as the webpages are visible to Google, it will index more and more pages as they become available. This will have a positive effect in the website as a user will see more results for the particular website, a Webmaster's AdSense for search results.
  3. Select Ad Location: Webmasters can now select the location and position to place their advertisements on the CSE for AdSense for search.
  4. Updates: Whenever Webmasters make any changes or alter the settings, they can simply save the settings for their Search Engine within their AdSense accounts. Due to the integration of CSE they do not need to generate new search codes.

These are some of the features that are available to Webmasters through the CSE in AdSense for search. For a complete list of features, visit

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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