Google Cuts User Data Retention Time To 9 Months!

It has been decided that Google will reduce the period of keeping personal information in its datalogs to 9 months. Google confirmed the fact on its official blog.

â€œWhen we began anonymizing after 18 months, we knew it meant sacrifices in future innovations in all of these areas. We believed further reducing the period before anonymizing would degrade the utility of the data too much and outweigh the incremental privacy benefit for users.â€

It has been confirmed that now Google will anonymize IP addresses as far as their servers are concerned, after 9 months. An interesting tug of war was going between Google as well as the EU Commission on this articular issue.

Google is of the view that the IP addresses do not count for personal identifiable information. Google says that these IP addresses are shifted around by Internet service providers. So these addresses can not be used to identify individuals. But EU completely disagrees on their point !

Peter Fleischer of Google says that:

â€œWeâ€™re significantly shortening our previous 18-month retention policy to address regulatory concerns and to take another step to improve privacy for our users.â€
Google announced that :

â€œToday, we're announcing a new logs retention policy: We'll anonymize IP addresses on our server logs after 9 months. We're significantly shortening our previous 18-month retention policy to address regulatory concerns and to take another step to improve privacy for our users.â€

Bio
Twitter
Facebook
Google+
Latest Posts

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, one of the oldest SEO Company with offices in Chicago, New Delhi and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.