Google, the search giant, announced the launch of Google Compare for Auto Insurance. With the tool, Google will now deliver up to 14 sponsored listings from insurers with rate quote information.
Google said on their official blog that, businesses can highlight what makes them unique, whether its the “A” rating in customer service or discounts for safe drivers. When users adjust their deductible or add additional cars to their quote, businesses can show their updated pricing that matches the users needs.
Users can buy policies online or by calling an agent from their phones. MetLife and Mercury Insurance are among the initial advertisers. The program, which is launching in California for the beginning, will eventually roll out to more states with add-on features such as ratings and reviews and local agent support for insurance companies with agent networks.
Google in this case, will act as lead generator rather than mere ad facilitator with the pricing based in “a flexible cost per acquisition (CPA) model”. The company added that the payment is not a factor in whether an advertiser is eligible for inclusion in a result or where it ranks.
Auto insurance becomes one of the several verticals in which Google has entered including flight, hotels and shopping. In 2011, the company tested the rate quote waters with a short-lived program called the Google Advisors that featured comparison shopping for mortgage lenders, credit card providers and banks. Google Compare for Credit Cards (operated by Google Compare Credit Cards Inc. in Mountainview, CA) is the only piece is all that remains of that original program.
As with the credit card comparison listings, Google Compare for Auto Insurance won’t compete among advertisers in the AdWords auction. Compare Auto Insurance Services Inc. is already approved to do business in more than 25 states.Google Debuts Google Compare For Auto Insurance!,