Dec 6, 2007 115 reads by Navneet Kaushal

With accurate meta tags, Google crawl, index and return your site in search results. Meta tags provide information to all sorts of clients, like browsers and search engines. The meta tags for the following HTML page will be interpreted by Google like this:

<!DOCTYPE …><head>

<title>Traditional Swiss cheese fondue recipes<title> utilized by Google, accuracy is valuable to webmasters

<meta name="description" content="Cheese fondue is …"> utilized by Google, can be shown in our search results

<meta name="revisit-after" content="14 days"> not utilized by Google or other major search engines

<META name="verify-v1" content="e8JG…Nw=" /> optional, for Google webmaster tools

<meta name="GoogleBot" content="noOdp"> optional

<meta …>

<meta …>


<meta name="description" content="A description of the page">

This tag provides a short description of the page.

<title>The title of the page</title>

This tag is often used together with the "description." The contents of this tag are used for the title in search results.

<meta name="robots" content="…, …">

<meta name="googlebot" content="…, …">

These meta tags control how search engines crawl and index the page.

<meta name="google" value="notranslate">

This is used for an automatic translation of a web page written in a different language. This meta tag generally does not influence the ranking of the page for any particular language.

<meta name="verify-v1" content="…">

This meta tag is used on the top-level page of a web site to verify ownership of a site in webmaster tools

<meta equiv="Content-Type" content="…; charset=…">

This meta tag is used to define the content-type and character set of a particular web page.

<meta equiv="refresh" content="…;url=…">


This type of meta tag is used to redirect a user to a new URL after a certain amount of time. As it is not supported by all browsers at times it confuse the user.

To know about the meta tags mentioned above, click here.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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