Google has introduced a new feature in Google Trends that will make it easier for users to do a fairer comparison. The new topic reports will let users more easily measure the search interest in people, places, as well as things that they really care about.
Earlier, if users wanted to compare the search interest in Rice and Harvard, the report they used to get was like this:
With the release of the new topic reports, users will see predictions for "Rice University" and "Rice (Cereal)", which will make it easier to do a fairer comparison.
Along with helping users with ambiguous search terms such as "rice", the feature will automatically count different searches, which have the same meaning. As a result, when you will measure search trend for "Gwyneth Paltrow (Actress)", the algorithm will count other searches like "Gwen Paltro" and "Gweneth Paltrow". Google has also hinted of further improving the searches like "Lead actress in Iron Man", as this will be helpful for terms that are searched with misspellings and in different languages.
For now, the beta feature of Topic reports is released and Google wants your feedback before finally launching the feature. Data for over 700,000 unique topics is available, which can be sliced to measure search interest worldwide or in following countries: Brazil, Germany, France, India, US, UK, and Italy.Google Makes it Easier to Explore Topics & Entities with Topics Reports Feature in Google Trends!,