Google Makes it Easier to Explore Topics & Entities with Topics Reports Feature in Google Trends!

Dec 4, 2013 | 857 views | by Navneet Kaushal
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Google has introduced a new feature in Google Trends that will make it easier for users to do a fairer comparison. The new topic reports will let users more easily measure the search interest in people, places, as well as things that they really care about.

Earlier, if users wanted to compare the search interest in Rice and Harvard, the report they used to get was like this:

Google Trends 1 Google Makes it Easier to Explore Topics & Entities with Topics Reports Feature in Google Trends!

With the release of the new topic reports, users will see predictions for "Rice University" and "Rice (Cereal)", which will make it easier to do a fairer comparison.

Google Trends 2 Google Makes it Easier to Explore Topics & Entities with Topics Reports Feature in Google Trends!

Along with helping users with ambiguous search terms such as "rice", the feature will automatically count different searches, which have the same meaning. As a result, when you will measure search trend for "Gwyneth Paltrow (Actress)", the algorithm will count other searches like "Gwen Paltro" and "Gweneth Paltrow". Google has also hinted of further improving the searches like "Lead actress in Iron Man", as this will be helpful for terms that are searched with misspellings and in different languages.

For now, the beta feature of Topic reports is released and Google wants your feedback before finally launching the feature. Data for over 700,000 unique topics is available, which can be sliced to measure search interest worldwide or in following countries: Brazil, Germany, France, India, US, UK, and Italy.

Google Makes it Easier to Explore Topics & Entities with Topics Reports Feature in Google Trends!, 5.0 out of 5 based on 1 rating
1.thumbnail Google Makes it Easier to Explore Topics & Entities with Topics Reports Feature in Google Trends!
Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail Google Makes it Easier to Explore Topics & Entities with Topics Reports Feature in Google Trends!
1.thumbnail Google Makes it Easier to Explore Topics & Entities with Topics Reports Feature in Google Trends!