Google AdWords is still beta testing its new web interface. The whole testing process was started in November last year amongst some U.S advertisers, but now the company is expanding it to other U.S advertisers and a few advertisers from UK and Australia.
The new Google AdWords beta interface is expected to streamline the entire AdWords campaign management process, by making it faster and clearer. As mentioned in an inside AdWords post, it will also allow the AdWords users in finding the most important keywords in ad groups, which will lead to quicker & easier navigation and editing workflow.
The best part of new AdWords interface is that it will feature:
- Customizable performance graphs for the ad campaign management page.
- It will offer new roll-up tabs on every ad page.
- It will provide in-line editing for keywords and bids.
- Have easier content network management for improving the network performance of the ad content.