Google Expands AMP Across Search Results Page!

Aug 4, 2016 | 997 views | by Ritu Sharma
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Google has shared an early preview of the their expanded AMP support across the entire search results page, which was earlier limited to the “Top Stores” section.

Google said, “To clarify, this is not a ranking change for sites. As a result of the growth of AMP beyond publishers, we wanted to make it easier for people to access this faster experience. The preview shows an experience where web results that that have AMP versions are labeled with AMP. When you tap on these results, you will be directed to the corresponding AMP page within the AMP viewer.”

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Users can try this on their mobile through g.co/ampdemo. In the demo you can search for anything, from recipes to music lyrics, to see how AMP speeds up the reading experience on the mobile web.  The “Who” page on AMPProject.org has a flavor of some of the sites already creating AMP content.

Google further stated, “We’re starting with a preview to get feedback from users, developers and sites so that we can create a better Search experience when we make this feature more broadly available later this year. In addition, we want to give everyone who might be interested in “AMPing up” their content enough time to learn how to implement AMP and to see how their content appears in the demo. And beyond developing AMP pages, we invite everyone to get involved and contribute to the AMP Project.”

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.