Google Expands Brazilian Search Advertising Market

Jul 10, 2007 | 1,475 views | by Navneet Kaushal
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brazil06.gifMarcelo SantMarcelo Sant'Iago reports that Google adds two big players to its network in Brazil.

This happened as UOL (#1 ISP and top 5 web destination) and Buscapé (#1 comparison shopping website in Brazil and latin America) have given the boot to Yahoo.

“Google now has partnerships with all major brazilian horizontal portals, but Yahoo and MSN: iG, UOL and Terra are part of search and content network; Globo.com ( webdestination owned by Globo TV ) has a deal with YouTube (which by the way now has a portuguese version) to provide video content.”

Besides, Google-owned social networking site Orkut (pronounced "or-KOO-chee," in Portugese) is a favorite amongst Brazilians with over 11 million (out of a total of 15 million) Orkut users living in Brazil as the NY Times reported.

Google's popularity and stronghold shows considerable growth while poor Yahoo! Is struggling to cope.

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Navneet Kaushal

About the author:

Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Promotionworld, Website Notes, DevWebPro, SEO Article and Web Help Now among many others. Follow Navneet Kaushal on Google +.

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