Google Expands Brazilian Search Advertising Market

Jul 10, 2007 | 1,840 views | by Navneet Kaushal
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brazil06.thumbnail Google Expands Brazilian Search Advertising Market Marcelo SantMarcelo Sant'Iago reports that Google adds two big players to its network in Brazil.

This happened as UOL (#1 ISP and top 5 web destination) and Buscapé (#1 comparison shopping website in Brazil and latin America) have given the boot to Yahoo.

“Google now has partnerships with all major brazilian horizontal portals, but Yahoo and MSN: iG, UOL and Terra are part of search and content network; Globo.com ( webdestination owned by Globo TV ) has a deal with YouTube (which by the way now has a portuguese version) to provide video content.”

Besides, Google-owned social networking site Orkut (pronounced "or-KOO-chee," in Portugese) is a favorite amongst Brazilians with over 11 million (out of a total of 15 million) Orkut users living in Brazil as the NY Times reported.

Google's popularity and stronghold shows considerable growth while poor Yahoo! Is struggling to cope.

4.thumbnail Google Expands Brazilian Search Advertising Market

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Expands Brazilian Search Advertising Market
4.thumbnail Google Expands Brazilian Search Advertising Market