A year after launching the AB testing for AdSense ad level settings, Google has introduced A/B testing for AdSense account level settings. According to Google, A/B testing is one of the best methods to ensure that your ad units are performing to their full potential. The launch of A/B testing to account level settings allows you to optimize your entire account with AdSense experiments.
The account level A/B testing allows you to compare the performance of:
- Normal advert classes (including first level sub-categories)
- Sensitive advert classes
- Ad serving blocks (e.g., enhanced text ads, expandable ads, etc.)
With AdSense experiments you can easily launch and analyze A/B testing without making any changes to the ad or page code. This feature enables you to configure your ad settings and give you the optimum performance. Webmasters can find more information on AdSense experiments at Google Help Center.Google Expands the Reach of AdSense Experiments- Publishers Can Run A/B Tests on Account Settings!,