Google Expands its Reach. Moves to Acquire Advertising Service ZAO Begun in Russia!

Jul 21, 2008 | 966 views | by Navneet Kaushal
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Google has announced, that it is in the process of acquiring, ZAO Begun ("Begun") from Rambler Media for a total sum of $140 million. “Begun” is a leading Russian context advertising service. Google intends to provide a wider platform to the advertisers, through which, they would be able to access a broader network of sites to advertise on. Publishers will also get a huge advantage, as they will be able to run a wider range of advertisements on their websites. With this new acquisition, Google hopes to provide the users with more relevant advertising across a much wider set of websites.

According to Mohammad Gawdat, (M.D. Emerging Markets, Google), “Google is very committed to giving Russian users, advertisers and partners the best possible service and experience. This agreement will result in better search results and more relevant advertising for our Russian users and publishers."

According to Mark Opzoomer (CEO, Rambler Media),”Begun is an excellent business which can fully develop its potential under Google's ownership. Google has the technological and financial capacity to improve Begun's established advertising service in Russia."

General Director of Begun, Alexey Basov further stated that, “The entire industry will benefit from this transaction as there is a high potential for synergies. It brings together Google's visionary technology and Begun's six years of successful experience in building advertising and dealer networks and direct sales in Russia."

The transaction remains subject to customary closing conditions and receipt of applicable regulatory approval and is expected to close in the third quarter of 2008.

4.thumbnail Google Expands its Reach. Moves to Acquire Advertising Service ZAO Begun in Russia!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Expands its Reach. Moves to Acquire Advertising Service ZAO Begun in Russia!
4.thumbnail Google Expands its Reach. Moves to Acquire Advertising Service ZAO Begun in Russia!