"Google Print Ads enables agencies and advertisers of all sizes to easily plan and buy traditional newspaper media in both national and local newspapers within a single, web-enabled interface. The platform enables marketers to reach new audiences in ways that are relevant for newspaper readers and cost-efficient for advertisers and publishers. And newspaper publishers can increase their bottom line by adding new customers from Google's network of advertisers, many of whom are new to newspaper advertising. Newspaper publishers will continue to work directly with their loyal base of advertising customers."
Eric Schmidt, Google CEO said, "Over the past months, we have worked closely with our newspaper partners to design our Print Ads program to meet their needs and the needs of marketers. Newspapers are an important source of information and a powerful communication tool. With Google Print Ads we will bring more advertisers to newspapers which will ultimately benefit readers, publishers and advertisers."
Todd Haskell, VP of Bus. Development, Advtg, The New York Times commented, "We are always looking to extend our editorial products to new advertisers while also driving additional revenue to our business. Google Print Ads has brought in new advertisers who were either too small to consider advertising in a national newspaper or who hadn't tried print advertising because their business was largely online. And Google Print Ads gives us the flexibility and control to set our own pricing, so there is never a conflict."