Jun 10, 2008 114 reads by Navneet Kaushal

Last week I had informed our readers about the change of the Google favicon or called the Google Browser Favorite Icon.

Now, users at Webmaster World have reported that Google's Marissa Mayer has come out with an explanation for the change of the Google favicon. This is what Marissa has to say, "You may have noticed that Google has a new favicon, the small icon you see in your browser next to the URL or in your bookmarks list. Some people have wondered why we changed our favicon — after all, we hadn't in 8.5 years(!). The reason is that we wanted to develop a set of icons that would scale better to some new platforms like the iPhone and other mobile devices. So the new favicon is one of those, but we've also developed a group of logo-based icons that all hang together as a unified set."

Here are some excerpts from the Webmaster World thread:

"I've been involved heavily this past year with favicon development. It is truly amazing how much time and effort goes into that little 16×16, 32×32 and 48×48 piece of real estate. I like how they show all the various renditions. You know if Google is investing that much effort into favicons, it may be time to go out and get your own. 🙂 How do you squeeze that much Brand into a 16×16 area?

"Not sure it really matters

The way I see it the real question could be:
Does the avg user care about it?
How much (again for the avg user) brand recognition exists -if any-?

<edit> Indeed my questions are ONLY favicon related </edit>"

"Im used to the uppercase 'G', when I have many tabs open it takes me longer to find the google search tab its not what im used to I guess.

Also in my opinion the the lowercase 'g' although looks more contemporary doesn't look as authoratitve or as predominant as the uppercase 'G'."

"I understand that a global internet company should have a homogeneous brand approach to recognize the brand even in 16×16 pixels, but that icon is a violation of the design guidelines unless they lowercase the logo on the homepage, too.

New marketing guys with too much time on their hands"

"To me it looks like a corrupted image whose bottom part hasn't finished loading or something. Bad move.

EDIT: in fact after checking the article I see I _am_ getting a corrupted image, with the bottom part in black.

It seems to be a Mac blunder, I'm getting it on all my Macs, with Camino and Safari."

More information about the Google favicon replacement on the Google Blog

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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