Google has made an announcement to extend its product listing ads (PLAs) to third party sites across the Google search network.
Walmart.com is one of the limited number of sites which is using AdSense for shopping to monetize site traffic while expanding the reach of their PLAs. The sponsored ads display related products on the left hand side of the search results on the site.
Extending Shopping Campaigns to these sites will help you in reaching qualified users beyond Google Shopping and google.com. The Product Listing Ads are determined by the user’s search, the product name or the product category.
Google’s PLAs are reminiscent of Amazon product ads, which drive traffic to retailer sites from pages featuring related products on Amazon.com. The difference is that Google is staking claim on a wider footprint of product search revenue in extending its network of search partners.
Google does not offer the ability to control which sites your ads appear on. If you opt your Product Listing Ads into search partners, it will not affect your quality score on google.com.
The search engine giant’s PLAs account for an increasing share of clicks for AdWords advertisers that run both product listing ads and text ads. The expansion to search partners could increase the percentage even higher as Google opens up the program to more retailers.
Retailers who are interested in participating in AdSense for Shopping can fill out an interest form.Google Extends Product Ads Reach with AdSense for Shopping!,