Google False and Deceptive Pay-Per-Click Scrutinized

Oct 12, 2006 | 1,722 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Ben Edelma in his analysis  'False and Deceptive Pay-Per-Click Ads', writes about specific ads on Google.com. These ads seems to be violating Google's editorial guidelines and may be also US laws regarding "free" services being offered.

According to Edelman review these is a long list of such ads  use the words "free" or make other claims that are said to be false. He looks at "charging for software that's actually free" here, then he looks at "the "completely free" ringtones that aren't" here, and then reviews some "ads impersonating famous and well-known sites" here. To conclude his analysis, Edelman reviewing the law, ethics, and incentives Google is faced with specific to these ads. He views Google and the search companies as the ones that really profit from such ads and suggests that Google "expand the policy to prevent these scams."

4.thumbnail Google False and Deceptive Pay Per Click Scrutinized

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google False and Deceptive Pay Per Click Scrutinized
4.thumbnail Google False and Deceptive Pay Per Click Scrutinized