Google Finalizes Content Deal With Media Companies

Feb 28, 2007 | 1,851 views | by Navneet Kaushal
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Google has joined hands with Dow Jones & Company, Conde Nast, Sony BMG Music Entertainment and some other major media companies to consortium their video content on other Web sites. The videos are to be present inside Google ad boxes on web sites that are pertinent to the content of the videos as well as advertisements run during or after the content. Google has planned to share the ad revenue with the video providers and the web sites that display them.

"Once upon a time, if you had some video content that you wanted to distribute, you could do it on three television stations in the days of the networks, then 100 in the days of cable," said Kim Malone, director of online sales and operations for Google AdSense. "Now, thanks to this program, you can do it on literally millions of channels on the Internet."

Read the full report on News.com.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Finalizes Content Deal With Media Companies
4.thumbnail Google Finalizes Content Deal With Media Companies