Google has joined hands with Dow Jones & Company, Conde Nast, Sony BMG Music Entertainment and some other major media companies to consortium their video content on other Web sites. The videos are to be present inside Google ad boxes on web sites that are pertinent to the content of the videos as well as advertisements run during or after the content. Google has planned to share the ad revenue with the video providers and the web sites that display them.
"Once upon a time, if you had some video content that you wanted to distribute, you could do it on three television stations in the days of the networks, then 100 in the days of cable," said Kim Malone, director of online sales and operations for Google AdSense. "Now, thanks to this program, you can do it on literally millions of channels on the Internet."
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