Google Finally Unveils Major Blog Search Algorithm

Apr 1, 2009 | 1,433 views | by Navneet Kaushal
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Google finally releases its Blog Search detector algorithm. With the help of this algorithm Google Blog Search will match blog posts with relevant queries.

Although, Google was a bit inclusive initially, about the keyword matches on blog posts but now they have finally fixed the problem.

In one of the Google Groups thread, Jeremy Hylton, one of Googlers said,

“We have launched a ranking change that reduces the number of results that are returned because of blogroll matches. There are still problems to work out, but this change appears to be a big improvement over our earlier fix. We had originally planned to launch an experiment for link: queries, but decide more recently to release this change first. We are still working on the link: change and expect to have that ready in a few more weeks.”

To understand the algorithm better let's take an example, suppose you track links that mention you via Google Blog Search. If someone does a blog post daily in one of the blogrolls, even if that blog post doesn't mention the name of the blogroll, blog search would still show that new blog post as a match.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Finally Unveils Major Blog Search Algorithm
4.thumbnail Google Finally Unveils Major Blog Search Algorithm