Google AdWords recently announced the addition of its AdSense style display ads to Google Finance. The display ads will be powered by Google Display Ad Builder. These ads would use new finance templates complete with charts and “Invest Now†calls to action.
“Google Finance is a great opportunity to reach a relevant audience while they engage with financial content. You can use the AdWords placement targeting tool to target Google Finance like any other site on the content network, with the exception of third party ads.â€
However, to restrict misleading ads out of Google Finance, Google will be restricting ads to a controlled display environment. Since, Google Finance has become a stock and investment research area for most investors, they would not want to serve misleading tips to its users.
The call to action and relevant targeting by Google Display Ads is believed to bring in more revenue for Google.
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Adwords is quite helpful but needs regular monitoring. Sometimes the click rate jumps up – in one of my campaigns it goes up even above 10% without any conversion in Adsense! I had reported this sudden surge to Google’s team but there was no response. At that time i am forced to pause the campaign a day or two. So please be watchful.
AdWords placement targeting tool is very useful for analyzing financial information. Lots of information here. But site is not properly updated.
AdWords placement targeting is very effective for financial analysis. I has lots of financial information. But the problem is that it is not properly updated.
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