In reaction to an article “A Bully Finds a Pulpit on the Web” by David Segal in The New York Times, Google announced on December 2 that it had changed the way it ranks search results so that unscrupulous merchants will find it harder to appear prominently in searches.
The article was a story of Clarabelle Rodriguez, an unhappy customer of DecorMyEyes.com. Rodriguez had been scared by Vitaly Borker, who claimed that he purposely shouted at and frightened some of his customers because the online complaints actually worked in his favor in Google search results.
Professionals at Google got down immediately and fixed the loophole right-away. So for now, this public relations nightmare is over. However, this reminds one of the ways some few users keep trying to manipulate Google's (or for that matter, any search engine's) ranking everyday for their own 'unscrupulous ends.' By fixing it at the earliest, Google's software engineers people's faith in them. Kudos Google (Amit Singhal, who also expressed his concern regarding Clarabelle Rodriguez's story through the Official Google Blog entitled “Being bad to your customers is bad for business”, and team) for continuing the great job and David Segal of The New York Times too, for the story told, that sparked it off.
Such cases seem to happen from time to time, it is best to keep yourself aware of all that is happening around. As of now, it looks like you can click on the first page of your Google results and expect a good result. Click on.