Google AdWords has updated the billing summary page for the AdWords accounts. According to the Google AdWords Help Center, it has implemented this update in an effort to increase "transparency, flexibility, and performance."
The New Billing Page:
The Old Billing Page:
The most noteworthy changes that have been implemented are:
- Advertising costs are broken out by day.
- One invoice is created at the beginning of each month showing all advertising costs and payments from the previous month.
- Highlights are added at the top of the rows showing balance or next bill date, your last payment info and your payment methods.
- Costs are broken down by day
- Over-delivery credits are clearly displayed now
- Your running balance is clearer
- Better and more flexible date range options
- Collapsible totals feature for monthly views New filter by charges, payments, adjustments, and taxes
- A break out by Offline advertisement views (like print or television advertisements)
- Monthly invoice print option
- Faster updates, from six hours to less than an hour.
Speed has been improved
There is also a post at Webmaster World that covers this new update. This week Google has taken the form of the 'fairy godmother' as it has been taking care of just about every concern that advertisers had.
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Promotionworld, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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{ 3 comments… read them below or add one }
Yea much better. I’m glad google is continually improving. Now I can check stats more frequently!
Unfortunately, if you have multiple campaigns running under one client account (as many people do) and you need to reconcile your charges for individual campaigns to different places you’re now unable to do that.
They made some nice additions, but made one key omission that’s quickly lead to an angry mob if they don’t get that problem fixed ASAP.
I agree with RS about not being able to reconcile individual campaigns to different places. I was hoping I wasn’t the only one that recognized this as a serious flaw to their new and improved system.
At this point all Google can tell me is that they’ve escalated it to their team of specialists. Meanwhile, I’m left trying to figure out how to resolve the problem. If they don’t address it soon, I’ll have to cancel our campaigns completely.