Google has decided to get strict with websites that are violating the quality guidelines with manipulative behavior. Off lately, Google has received numerous complaints regarding a deceptive technique, which inserts the links of new pages into the browsing history of the user. And when the user clicks the "back" button on the browser, he is taken to a new page that was not visited before. Most of the users coming from search results page think that they have come back to search results. However, they are taken to a page that looks similar to the page visited in the start and it is purely based on the advertisements.
The quality guidelines of Google are strict against manipulative or deceptive behavior and no changes have been to them since they were published over a decade ago.
To protect users, Google has decided to take an action by removing the sites, which are violating quality guidelines. This includes the sites, which insert the manipulative or deceptive pages into the browser history of the user. And if you think that Google has unknowingly penalized your website as it is not violating the guidelines, you can send the reconsideration request to Google.Google Giving Reminder about Deceptive or Manipulative Behavior!,