Google Goes into Explanatory Mode for The AdWords Score Leak

May 1, 2008 | 1,859 views | by Navneet Kaushal
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Yesterday, we had posted a blog about the sudden appearance of Google AdWords Score Variables such as Pscore, Thresh and mCPC in Google SERPs (Search Engine Result Page) in many German Top Level Domains (TLD). This display of Google's confidential information had sparked a panic attack among the advertisers.

11 Google Goes into Explanatory Mode for The AdWords Score Leak

21 Google Goes into Explanatory Mode for The AdWords Score Leak

However, according to Search Engine Journal , Google has finally broken silence and given this response to the 'Leak of Confidential Information', “Yesterday, a technical error caused ad ranking information related to a small number of advertisers to be displayed alongside a limited number of ads served. We won’t share what the variables or numbers that were shown mean, but in conjunction with information that was not shown, they are related to ranking. It wasn’t possible for a user to systematically reproduce the bug, and capture the displayed information on a large scale so in the end there were few occurrences of the ranking being displayed. The problem was resolved this morning, and our product team is taking steps to ensure this does not occur in the future.”

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Goes into Explanatory Mode for The AdWords Score Leak
4.thumbnail Google Goes into Explanatory Mode for The AdWords Score Leak