The Guardian writes that, "News of the collaboration will prompt speculation that Google's plans for the TV market include generating original content and competing with major broadcasters."This makes sense, considering back in October, news broke out that Google would buy demographic data from Nielsen Company.
"Executives from the Ã‚Â£229bn internet giant have been in discussions with Fuller, who invented Pop Idol, the world's most successful TV franchise, for about a year. Although details of the deal are a closely guarded secret, sources close to Fuller say it could revolutionise the way entertainment and music are distributed. 'It's a big idea on a global scale,' he said. 'It will change television in much the way iTunes changed the way music is disseminated.'
Last year saw the launch of Google Video, which offers full-length TV programmes and films on a pay-per-view basis over the internet. The company signed up partners including ITN, US network CBS and music company Sony BMG to provide content. Hit shows, including CSI, Survivor and the US version of Big Brother were available online. Users paid around Ã‚Â£1 to watch shows; live sports events cost more. The venture was not a success, and Google changed its strategy, ploughing money into YouTube, which it acquired last year."
Simo Fuller has previously managed the careers of Football sensation David Beckham, his wife Victoria Beckham & the other Spice Girls. Currently, Google's advertising revenues have overtaken those of ITV1, Britain's biggest commercial TV channel.